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Cube Co-Working Malaysia > Life Lessons

Category: Life Lessons

Business, Creativity, Customer Story, Life Lessons, Startup

ARTIFICIAN – The Creative Production Agency which Tells the Story through Images & Videos

In a world where appearances play such a big role in driving business, pictures and images tell a bigger story than words would. 

This month, Cube Co-Working would like to feature one of our newest additions. ARTIFICIAN is a creative production agency which helps business tell their story through pictures, videos and illustrations. Established in 2014 by Joe Lee, ARTIFICIAN have diligently worked their way up in the creative space to work with numerous brands ranging from Pho Viet to Adidas here in Malaysia.

(Joe Lee founder of Artifician with Malaysia’s beloved Dato Siti Nurhaliza)

We asked Joe the motivation for him in establishing ARTIFICIAN, “My main motivation for establishing this company is because of the passion about creatives and capturing memories for people to enjoy. From that driving force was born ARTIFICIAN Sdn Bhd my creative production house specialising in video production, photography, animation and design” he explained.

The idea and motivation seem quite simple and straightforward. So, we then asked him how he drove his business to a point where he now works with world renowned brands? “For today’s world, what we do is a very common type of service. We see videos and photos every day. But what sets us apart, is our flexibility in terms of production and service with our client’s interest in heart in mind.”

(Joe shooting a corporate portrait session with his clients)

Building a business is definitely not a walk in the park, there are trails and challenges that different businesses face in their respective industries. We asked Joe about some of the challenges ARTIFICIAN has faced and how he has overcome these challenges. “The biggest challenge is always the competition. There will always be some competition offering lower prices and some clients seem to value price over quality. We have to constantly educate our clients that we may not be the lowest in price but we are not in competition with the lower offerings. Hire for who we are and the quality of our work will reflect that.” Joe confidently explained.

(Joe’s team setting up for a video shoot on their client’s new products)

It is clear that Joe and ARTIFICIAN are no strangers to competition, Joe proudly tells us about their moments in the spotlight where ARTIFICIAN participated in an international comedy film competition. Joe who has always been inspired by Stephen Chow’s work; wrote, directed, edited and submitted the film. “Participating countries consisted of Taiwan, Macau, Hong Kong, Singapore, Malaysia, China. We wanted to see how our work stood against international players and of course, the cash prize was definitely a motivation to win. With the long hours of work put in, ARTIFICIAN won first place in the competition!” Joe proudly tells us.

Why choose Cube Co-Working?

We asked Joe, what was the driving factor of choosing Cube Co Working as a work solution to his growing business? Joe tells us “We were planning for a place to rent for studio usage. But once we found out the renovation costs and durations, we deserted the idea. Then we found out Cube’s services. It solves our costs issue, renovation period, and we can start immediately.  I needed working desks, air-conditioning, a good amount of space, a multiuse space for shooting, and on top of all, a very secure environment as I have expensive equipment around. So far, my experience with Cube has been satisfactory. I feel secure.”

(Joe’s team at work in Cube’s natural light filled multiuse room)

When Joe first moved into Cube Co working, his plans were to start small and grow his team and space into a bespoke studio cum office space. We at Cube will be working with Joe to create his future space as part of our bespoke office offering.  We want to ensure that Cube supports businesses like ARTIFICIAN realise their business goals while managing the costly overheads that will come with growing the business. Drop us a message to see how we can create your bespoke space for your business!

(Joe’s team rehearsing a script with an actor for a video production)

After speaking to Joe, it is clear he and his team are very passionate about the work they do, especially in ensuring they provide the best possible product for their clients. If you are interested in getting in touch with Joe and his team for your creative needs, you can head to their website here https://www.artifician.com.my

Business, Life Lessons, Lifestyle, Startup

The Ideal Partner for Every Start-up Business

Starting a business is difficult to start all by yourself, a lot of the time, we need business partners to work with us. When looking for a business partner, many people only care about the profit of money. This should not be the case.

In choosing our partners, we must be careful to avoid people with bad intentions. These are 5 types of start-up partners that are ideal to get you started.

  • Share the same interests

When looking for a partner, meeting like-minded people can be the best thing you can do. Having a common vision and goal will help your company’s core thrive and stay together for the long haul. Otherwise, conflicts in the middle of cooperation are likely to lead to losses or even failure.

  • Reliable and responsible

Being with an honest and responsible partner can make the process of starting a business easier. They will try their best to do their job and watch their credit instead of doing it halfway.

  • Open-minded

Open-minded people are more likely to listen to others and give a more objective view. Therefore, working with open-minded people helps to communicate easily.

  •  Stick with the company through thick and thin

In business, we make a lot of choices and judgments. We might make a wrong decision due to lack of experience. Therefore, it is important to choose a good business partner who is willing to share the burden no matter whether in good or bad situations.

  • Solve problems

Because we can’t be good at everything, business partners not only provide financial support but also legal, operational, and managerial support to solve problems for us.

Cube Co-Working will be your ideal business partner! We provide good office solutions and storage solutions for you to better manage your inventory. We also allow you to enjoy working in a comfortable workspace to stimulate your creativity and boost your productivity.

Contact us to get the latest offers.

Business, Creativity, Life Lessons, Startup

They Come Back – EVENTually. The Story of Storm Maker Event Production

After 2 years of turbulence caused by Covid, Malaysia’s social and economic conditions finally show signs of stability. The easing of communal restrictions and opening of borders has allowed SMEs to breathe a sigh of relief and start rebuilding their businesses. One of the hardest hit industries was event management, as they were the first to be impacted and the last to be allowed to operate again. However, with concerts, graduations and weddings now back in full force, these businesses are well on the road to recovery.

Our latest Co-working and Storage customer, Storm Maker Events Production is one of these businesses. They specialize in corporate events like conferences, conventions, and gala dinners. Kenneth Lee, founder of Storm Maker Events shared his journey from the start of the pandemic to now “Overall, the pandemic hit our industry very hard, because all events came completely to a halt. The company had to release all employees as there was no revenue to support the company’s operational costs. As for me, I had to try out some odd jobs to survive through these tough times.”

We wanted to know what kept him going through this period:

“We always believed excellent customer service is the key to success in this industry. Most of our clientele had been with us for years. One such client had been with us for almost 15 years. It is because of this depth of experience within our team, that this exceptional service could be provided across all aspects of the event – from conceptualization to execution. I held on to the hope that this level of service meant that our customers would reconnect with us as soon as things opened up.”

How is the situation of the business today as things are back to normal?

“Things are getting better since May this year as SOPs are becoming more relaxed and client’s worries are reduced.

As you know, events had only been allowed to start up again recently. The momentum at first, was very slow because clients were so worried to hold big scale events, many had also felt overwhelmed by the strict SOPs.”

What was the biggest challenge you’ve faced at work and how did you cope with it?

“The biggest challenge we had faced of course is during this Pandemic. I didn’t give up on this industry as I still had so much passion for it. During this pandemic, it gave me more time to look back at our previous jobs to find ways how to improve them. The fact that our type of event is held at a large scale did not help with this.

I started doing a lot of surveying and idea collecting which I had hoped would be useful when the industries came back, it proved useful so much so that we managed to put them to practice with our last few events.”

What was the situation/issue you were facing that led you guys to come to Cube Self Storage for a co-working solution? How did Cube benefit your company through this recovery phase?
“Before the pandemic, we had partnered with one event carpentry factory, where we shared office space with them. But unfortunately, our partner had been diagnosed with cancer while Covid was still widely spreading, this led us to the decision to close down the factory.
As we were looking for a self-storage company to store some of our event props, we came across Cube Self Storage which could provide us with what we were looking for.”

Kenneth continues “When our event industry had kick-started again, we also started looking for office space, we had found out that Cube provided this solution while using the storage space. We found the solution comfortable and easy in terms of accessibility.”
How is your experience with Cube’s services so far?

“In our experience, Cube provided us with all the necessities which we needed such as helpful staff, comfortable working environment, parking and other amenities we needed to run our business.”

StormMaker productions started with Cube back in 2021 with a medium-sized personal self-storage unit and more recently have taken up a Cube Suite for 2 pax to cater to their business.

How can people learn more about your business/events?
“Most of our new business, are recommended by our existing clients. Alternatively, you may find us at our Facebook Page < https://www.facebook.com/stormmakereventproduction/>

Kenneth and his team have shown that perseverance and resilience are the foundation for overcoming the challenges and obstacles in their industry. It clearly will not be an easy journey, but one that is truly worth it for the passion they have for the industry.

Some obstacles fortunately can be easily taken care of – and we can help you do that.  Clutter or finding that perfect spot to focus on work can easily be overcome with a self-storage unit or co-working space.

Also, thinking of getting started with a co-working or storage space, but want to know more first? Speak to one of our staff by emailing cs@cubeselfstorage.my or call 03-7772 9171! We will do our best to find the best possible solutions that fit to your wants and needs. Contact us now to get a free personalised quote.

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