In a world where appearances play such a big role in driving business, pictures and images tell a bigger story than words would.
This month, Cube Co-Working would like to feature one of our newest additions. ARTIFICIAN is a creative production agency which helps business tell their story through pictures, videos and illustrations. Established in 2014 by Joe Lee, ARTIFICIAN have diligently worked their way up in the creative space to work with numerous brands ranging from Pho Viet to Adidas here in Malaysia.
We asked Joe the motivation for him in establishing ARTIFICIAN, “My main motivation for establishing this company is because of the passion about creatives and capturing memories for people to enjoy. From that driving force was born ARTIFICIAN Sdn Bhd my creative production house specialising in video production, photography, animation and design” he explained.
The idea and motivation seem quite simple and straightforward. So, we then asked him how he drove his business to a point where he now works with world renowned brands? “For today’s world, what we do is a very common type of service. We see videos and photos every day. But what sets us apart, is our flexibility in terms of production and service with our client’s interest in heart in mind.”
Building a business is definitely not a walk in the park, there are trails and challenges that different businesses face in their respective industries. We asked Joe about some of the challenges ARTIFICIAN has faced and how he has overcome these challenges. “The biggest challenge is always the competition. There will always be some competition offering lower prices and some clients seem to value price over quality. We have to constantly educate our clients that we may not be the lowest in price but we are not in competition with the lower offerings. Hire for who we are and the quality of our work will reflect that.” Joe confidently explained.
It is clear that Joe and ARTIFICIAN are no strangers to competition, Joe proudly tells us about their moments in the spotlight where ARTIFICIAN participated in an international comedy film competition. Joe who has always been inspired by Stephen Chow’s work; wrote, directed, edited and submitted the film. “Participating countries consisted of Taiwan, Macau, Hong Kong, Singapore, Malaysia, China. We wanted to see how our work stood against international players and of course, the cash prize was definitely a motivation to win. With the long hours of work put in, ARTIFICIAN won first place in the competition!” Joe proudly tells us.
Why choose Cube Co-Working?
We asked Joe, what was the driving factor of choosing Cube Co Working as a work solution to his growing business? Joe tells us “We were planning for a place to rent for studio usage. But once we found out the renovation costs and durations, we deserted the idea. Then we found out Cube’s services. It solves our costs issue, renovation period, and we can start immediately. I needed working desks, air-conditioning, a good amount of space, a multiuse space for shooting, and on top of all, a very secure environment as I have expensive equipment around. So far, my experience with Cube has been satisfactory. I feel secure.”
When Joe first moved into Cube Co working, his plans were to start small and grow his team and space into a bespoke studio cum office space. We at Cube will be working with Joe to create his future space as part of our bespoke office offering. We want to ensure that Cube supports businesses like ARTIFICIAN realise their business goals while managing the costly overheads that will come with growing the business. Drop us a message to see how we can create your bespoke space for your business!
After speaking to Joe, it is clear he and his team are very passionate about the work they do, especially in ensuring they provide the best possible product for their clients. If you are interested in getting in touch with Joe and his team for your creative needs, you can head to their website here https://www.artifician.com.my